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Why eCommerce Stores Should Sell on EBay

When you’re running an e-commerce business, it might seem like enough to simply sell products via your website. However, did you know you could be missing out on a lot of additional profits?

If you really want to give your business a boost, it could be worth looking into selling your products through EBay too. While it’s typically seen as a good opportunity for individual sellers, it also has a lot of potential benefits for eCommerce stores too. Below, we’ll look at some of the main benefits you could experience by selling through EBay with Shopify.

You’ll be selling through a high-traffic channel

EBay is one of the biggest online marketplaces. It consistently attracts thousands millions of users, which means by adding your products onto the site, you’ll be reaching a huge amount of traffic. This will ultimately lead to a lot more sales, greatly boosting your profits. 

It also means that you won’t need to spend a fortune on marketing. Your customers will easily be able to find you when they search for the type of products you supply. You’ll also see an increase in conversions as customers have actively searched for your products.

It adds an additional revenue stream

In business, it’s smart to have more than one revenue stream. That way, if one stream slows down, you’ll still have others to fall back on. By adding your products onto EBay, you’ll be providing your business with an additional revenue stream. So, if your website sales start to slow down, you’ll still have a steady income from your EBay store to make up for it.

When you sell through EBay, you’ll also be able to benefit from discounted shipping. Many couriers such as TNT specialise in EBay deliveries, and offer a streamlined service to ensure your goods get to the customer on time every time. 

Helping to build your brand

In order to become really successful, you need to build up your brand. Expanding your product range onto EBay will really help with this. Obviously, the more places you sell your products, the more people will hear about them.

It’s not just the customers themselves on EBay which can boost your profits. If they buy from you and they like the product, they’re going to recommend you to friends and family. So, not only are you reaching potentially millions more customers, but you’re also potentially reaching their friends, family and colleagues too.

So, as you can see there are a lot of potential benefits of listing your products for sale on EBay. The potential increase in income you could experience is well worth the extra effort it takes to set up an EBay store.

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