The term SEO seems almost overused nowadays. From students being offered SEO internships in universities to advertisements about using SEO to get more customers, it seems that everyone and their dad are talking about SEO.
There are multiple software houses and companies like the Dallas SEO Services Agency that now specialize in SEO. There are even courses available to teach people how to do SEO for articles and websites. But what exactly does SEO mean and why is it on everyone’s lips, and their computer screens?
In this article, you will learn about
SEO and the role it has to play in the modern marketplace.
is SEO, and what does it do?
SEO stands for Search Engine
Optimization. It is the processes by which your content becomes more likely to
pop up when a query enters into a search engine. 3.5 billion searches are
done daily on the google search engine.; This is a huge amount of traffic
Since websites change their algorithms
very rapidly, those that can do SEO learn as well. As search engines change
their criteria for displaying results, the SEO companies also adjust. Their job
is to ensure that no matter what the situation might be with the search
engines, the client’s content is the first to appear during a google search
Not only does Search Engine Optimization increase organic online traffic to your content, but it also entails making your website more user-friendly. In a world full of flashing lights and smartphones, it is the customer that decides your success. In a world where everyone is fighting for a customer’s overstimulated (and thus, addled) attention span user-friendly products are King. The same goes for your website and online place of business as well.
So basically, SEO helps your website
to show up on the first page of results. Google is one of the behemoths of
search engines and is the most widely used. If your content is on the first
page of google search, then this improves the visibility of your website. As
more and more people see your website, the number of those that click-through
will also increase.
big is the SEO industry?
It seems that every business has understood that the best way to increase business is through the internet. Everyone now understands the importance of optimizing your website or social media to get the most exposure. More exposure, more clicks and more business. Being on the front page of a search engine also has added benefits of increasing perceived authenticity to your brand. If a website pops up on the first page of Google, then it has to be genuine. It has to be authentic.
According to Forbes, the SEO industry
will hopefully cross 80 billion US dollars in the year 2020; This speaks to the
importance that companies and businesses attach to the search engine rankings.
Everyone wants their sites to be the best rated so that they can show up in
online searches for related things.
The importance of SEO in the internet
age is underrated. SEO is a huge industry, and it seems that there are no
chances for it to slow down in the future.
world is evolving, so is the marketplace.
The world is constantly changing and evolving. The human civilization is by its nature growing and transforming in all aspects. The same can be said for the market environment as well. In times long past goods would be made and sold locally, and trade was minimum. The same applied to services. As modes of trade and technology advanced, the world became smaller and smaller.
After the period of enlightenment and
the industrial revolution that came alongside it, global production reached a
fever pitch. The local sellers and merchants had to face an entirely novel
challenge. Big factories were producing at a massive scale and a lower price
than smaller producers. Smaller businesses were essentially squeezed out by the
bigger businesses from every big market on the planet.
With this shrinking of the known
human world came the advent of big industry and big business; This was when
economies of scale came into play. A multinational company were now able to
outsell any local business anywhere around the world. Large companies were and
to some extent are still the ones who call the shots in the global market; This
is because they were able to make more products and make them available to the
market. Those that could make more goods would be able to cut costs and put
more goods on the market. Those were the
days of supply push economies. Big businesses could make huge amounts of
products and then using newspaper ads, billboards, and TV commercials they
encouraged the customers to buy their products.
does SEO come in, in all of this?
In this current market climate,
however, and with the advent of the internet, things are starting to change.
Consumers have become more and more aware of the fact that they are the
important ones in the business-consumer relationship. More and more people are
getting better education throughout the globe and markets have become more and
more specific to customers; This can be seen in how big companies are trying to
make their products more and more customized towards those that consume it.
Furthermore, the world is also
switching from being solely dependant on product-based economies to
service-based economies; This makes it more and more difficult for bigger
companies to compete as it is far more difficult to provide the same kind of
customized service to a global market.
SEO is a godsend for newer businesses
and entrepreneurs looking to make an imprint on the market. With the huge
influx of people looking through the internet every day, marketing has become
easier for the individual. A website, if properly created and crafted to rank
with the help of SEO, can reach far more people than a billboard. Customers
have become far more specific to their locale in this modern age, and if they
see that a local company is doing business, they are more likely to approach
those smaller companies now.
SEO is a brilliant tool for smaller businesses to market their services and compete in the global marketplace.
The SEO industry is a direct result
of the age of the internet. Every business wants to be on the first page on
google, and it is evident in the fact that the SEO industry is booming. As long
as the internet exists, SEO will be how businesses compete to get the most
brand exposure and succeed.