Customer Acquisition & Retention Archive

Is Cold Calling Still a Viable Marketing Solution?

In terms of traditional marketing techniques, there are few methods which has received more negative press

Targeted Marketing Campaigns Are the Path to a High Conversion Rate & Here’s How

Business owners create marketing campaigns according to research and what appeals to their target audience. However,

The 3 Pinnacles of Buyer Persona Research

Business owners must conduct research to find out how to present products to their customers. When

3 Ways to Impress a Client When they Visit Your City

Imagine two different companies that offer the same level of service and price vying for the

Why a Customer Success Journey Map Matters

All businesses need a constant assessment of customer success as a guide to their daily operations.

3 Steps to Get Instant Traffic to a Startup Website

Metaphorically, today’s business landscape is ideal for small and micro business owners, as they can reach

Why You Need Effective Customer Relationship Management for Your Online Business

Most online businesses are focused around selling a product rather than providing a service. Because customers

5 Essential KPIs You Need to Track to Boost Marketing Performance

Marketing is a science and an art at the same time. It takes a team of

3 Best Tools SMB’s Need for Better Customer Engagement

Did you know, there are over 215 marketing automation solutions on the market? Needless to say,

6 Easy Ways to Boost Your Online Store’s Conversion Rates

Converting site visitors into paying customers is the goal of every online shop owner. But it